SAVING THE WEBSITE OF WORLD HEALTH

SAVING THE WEBSITE OF WORLD HEALTH

Chris StrebelChris StrebelChris Strebel

All women and girls – rich or poor, urban or rural, educated or illiterate – must be able to access health services equally.
Dr Tedros Adhanom Ghebreyesus , Director-General WHO

Slide

THE CLIENT

World Health Organization

THE TASK

Migration of 180,000 webpages onto new CMS, design & infrastructure

THEIR STORY

Health for all

Used Skills

Project Management
Content Migration
Budget Management
Fundraising

About Project

After 15 years on the same CMS, who.int (one of the worlds most important website) was deteriorating; suffering multiple downtimes, sluggish performance, and providing an overall poor user experience to those persons and governments that accessed it. This called the need to upgrade and migrate it onto to a more modern and fit for purpose CMS. After a formal RFP process, Sitefinity was the chosen CMS. Such project of this scale and importance required help to raise and manage the $4.8 million USD budget needed for the revamp project. In addition, with WHO staff at full capacity, I had to hire and lead the team of 15 consultants to migrate the 180,000 pages onto the new CMS, IA & design. As well as that, with 100s of editors publishing content every 90 seconds, and unique visitors reaching 1.4 billion in 2020 alone, we worked with Microsoft to migrate the entire website’s infrastructure onto the Azure Cloud to ensure the latest health information was being provided to the world, with no downtime! This was an amazing project to have been part of, made even more interesting to have carried out during COVID-19!

What ANOOP Did

  • Raised and managed $4.8 million USD budget for who.int revamp project
  • Hired and led team of 15+ consultants to migrate 180,000 pages onto new CMS, IA & design
  • Relaunched new WHO app to help inform public of latest COVID-19 info
  • Scrum master of AWS to Azure IaaS infrastructure migration
  • Worked across departments, regions & senior leadership teams
  • Managed multiple onsite, near shore and off shore vendors

Project Highlights

RAISED & MANAGED $4.8 MILLION PROJECT BUDGET

Having worked on similar scaled projects, I estimated the cost of the project and then worked with WHO stakeholders to create a compelling business case to justify the reasoning for the multi-million dollar project. This business case was put forward to WHO’s Global IT Fund, and thankfully approved. Over the 3.5 years, this budget was tightly managed, with all anticipated costs falling into range of the initial estimate.

HIRED & LED TEAM OF 15 CONSULTANTS

As there was not much capacity in- house to carry out the migration, as the project manager I had to find resources that would. This led me to personally search for and hire multiple consultants, as well as run a number of official RFPs that on-boarded leading vendors that would assist us design the new IA and UX of who.int, as well as provide the “hands to keyboard” support to migrate the content of the 180,000 webpages.

CONTENT MIGRATION

Having the right team in place, we worked relentless with relevant WHO stakeholders to migrate content from the 180,000 pages. This was prioritised in order of importance to the public based on analytics. As old content was migrated, those previous parts of the old CMS were shut down. Content was continually assessed to see if it was still up to dates and in many cases content was adjusted so it would fit the new IA and UX. Generic content was automatically scraped and tagged appropriately. All in all, over 100 websites across the WHO ecosystem (3 regions, 74 countries and multiple partnerships) were migrated!

AWS TO AZURE INFRASTRUCTURE MIGRATION

During the pandemic, the website received traffic in excess of 1 million visits a day. That, combined with the 100s of content editors publishing content every 90 second meant the website was under immense pressure to stay up and working. Microsoft noticed that the website was sitting on a sub-par infrastructure, and offered to work with the WHO website project team to create a state of the art system that would maintain 0% content-authoring downtime,100% CI/CD automation and 100% automation towards multi-channel content-delivery. Over 5 months, I worked as the scrum master to lead the team of engineers across Microsoft. Progress and WHO to migrate and delivery the website infrastructure from AWS to the Azure cloud.

What It Took

3.5

Years

20

Kilos

Visit the New WHO Website

What They Say About Working With ANOOP

Bernardo Mariano Junior

Chief Information Technology Officer at United Nations
“Anoop is a great asset to any organization requiring a dedicated and performing staff. Anoop’s work at World Health Organization (W.H.O.) focused in managing a complex web migration project that involved multiple internal stakeholders to implement the migration of W.H.O. web content from a legacy platform and a more modern platform. The project included the establishment of a new web content governance and new capabilities that enhanced the quality and quantity of the organization’s web content. Thanks to his extensive experience in project management, his result orientation, team work and communication skills, Anoop was instrumental to the success of this project. Therefore I recommend him to any organiization or company in need of a skilful project manager.”

Chris Strebel

Manager Digital Content eXperience Team (DCX) at World Health Organization
Anoop did a stellar job for WHO as the Senior Project Manager for the WHO Web Transformation Project. I worked closely with Anoop over the 3.5 years of the project, and he was a catalysing force driving us to achieve a new Digital Experience Platform.

It is a massive achievement to PM the move one of the largest, most complex international websites in the world. It is all the more impressive when one considers this was done during #covidー19 when the website traffic went viral with1.3 billion visits (for 2020), a 700% increase. To ensure the website was not crushed by the weight of this new traffic Anoop worked closely Project Managing a team from Microsoft and the internal WHO servers’ team to move the WHO web architecture to the Azure Cloud.

Anoop positivity, results driven attitude and ability to work across diverse teams was key to the success of this project. As a result, I highly recommend him for any organization thinking of embarking on a digital transformation project.


 

 

MORE GREAT WORK BY ANOOP

MOVING THE BANK

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MOVING THE BANK

Good writing is like a good windowpane.”
George Orwell, English Novelist

THE CLIENT

ING Wholesale Banking

THE TASK

Revamp and migration of content for global website relaunch.

THEIR STORY

How can we help you?

Used Skills

Copywriting
Content Migration
Project Management
Content Strategy

About Project

ING Bank decided to re-launch their Wholesale Banking website in-line with the new brand identity they created post the financial crisis. Existing copy on the previous website was out of date, did not effectively tell the bank’s “new story” and was not optimised for the web. To ensure they successfully launched this project, ING invited me to join their Global Marketing & Communications Team in Amsterdam. By working with multiple stakeholders across the business, such as country managers and chief bankers, I led the creation of all the web copy for all the financial products and country pages. Once this was created, I worked with the relevant individuals and teams to get the necessary approval and migrated this content onto the new CMS platform (Umbraco).

What ANOOP Did

  • Led copywriting for all product and country pages
  • Worked with chief bankers, country heads and research departments to create fact-based copy
  • Migration of content onto new CMS (Umbraco)
  • Trained relevant stakeholders on how to operate new CMS

Project Highlights

LEAD COPYWRITER FOR PRODUCT & COUNTRY PAGES

Working under a tight deadline, I first worked with key stakeholders around the business to establish what general story all web copy on the new site should tell. After this was established, I led the creation of copy for all financial products and country pages which was on brand, on tone and optimised for the web.

INTERNAL & EXTERNAL RESEARCH

One of the key value propositions of the new website was to not only project ING’s new brand image, but also build relationships with clients through the sharing of valuable knowledge. To enable this I used research available within ING, as well as externally, that would add value to the content for the bank’s audiences; for example, did you know half of Mongolia’s external trade is with China and comprises mostly of copper and coal 🙂 

CONTENT MIGRATION

Once all content gaps were filled, I began the migration of content from the old to new CMS (from SmartSite to Umbraco). This consisted of the upload and publication of text, images, meta tags, descriptions, hyperlinks and other online media.

CMS TRAINING

As the website was moving to a new CMS (Umbraco), training across the bank had to be provided.  The easiest way to achieve this was through the publication of a series of video tutorials. Being a native English speaker, I assisted with the script and narrative of this.

What It Took

3

Months

133

Black Coffees

Visit the New ING Commercial Banking Website

What They Say About Working With ANOOP

Bert Panneman

External Communications Manager at ING
“During our cooperation to get a new website live, I got to know Anoop Chana as a driven, through-thinking and in particular very social person. Anoop is able to make connections with and between people very easily. In a word, working with Anoop is an extremely positive experience.”


Kees van Seuren

Webmaster, ING Bank
Anoop Chana knows to put his knowledge of marketing and marketing communications into practice in a professional way. He easily gets to the heart of the matter and sees to it that his projects are delivered in time. His positivity and entrepreneurial spirit qualify him both as a pleasant colleague and stimulating partner in business.


MORE GREAT WORK BY ANOOP

HELPING AN NGO HELP EDUCATE THE WORLD

“Learn as much by writing as by reading.”
Lord Acton, English Historian and Writer

THE CLIENT

The International Baccalaureate®

THE TASK

Revamp content on 300+ pages in 3 languages for new public website.

THEIR STORY

Education for a better world.

Project Details

The International Baccalaureate® (IB), a leader in global education, were re-launching their public website. The content on their former site was out of date and not optimised for the web. I joined the IB’s Marketing & Communications Team in the Hague to help them present a clearer story about themselves to their global audience through their new site.

  • Assisted with the review and rewrite of content on 300+ pages in 3 languages
  • Helped establish tone of voice for all current and future web copy
  • Compiled new sitemap architecture optimised to audience’s needs
  • Migrated content onto new CMS (EPiServer)

What It Took

3

Months

Used Skills

Content Strategy
Project Management
Copywriting
Content Migration
Research

Project Highlights

Review and rewrite of 300+ webpages

Looking at the existing content, I first identified what content needed to be revised, created or migrated in accordance with the new architecture and marketing message. With new and revamped content identified, I planned how I and the team would work with the organisation to full fill the content gaps. Project deadlines, business resources and content processes (such as approvals and translation) were all taken into consideration to ensure this project was successfully launched on time.

Tone of voice for web copy

Working with existing marketing research and resources around the IB’s brand, I established what tone of voice should be used for all future copy on the website. This ensured the message around the brand and the organisation’s values stayed consistent going forward.

New optimised sitemap architecture

Building on top of an initial site architecture which consisted of the top level menu, I expanded this to create the complete sitemap and information architecture that took into account all audience’s content needs as well as an optimised user experience.

Migration of new, revised and existing content

As the new content for the new website came into existence, I proceeded to get this content approved by the relevant individuals across the organisation and then transferred it over to the new CMS.

What They Say About Working With Anoop

Longfei Fu

Online Media Associate at The International Baccalaureate
“Anoop is a lovely colleague with a great sense of responsibility, people skills and humour. During his assignment with us working on the new public website, he has demonstrated his ability to work under enormous pressure, at same time keeping up the team moral by bringing his positive spirits. His remarkable communication and social media skills were great assets to the project. I highly recommend him to anyone for online marketing, communication related project.”

Visit the New International Baccalaureate Public Website

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NO MORE DESPAIR FOR IT REPAIR

“Your brand is what people say about you when you’re not in the room”

– Jeff Bezos, Founder of Amazon

Video

About Project

Leading Computers are a well established IT service provider having served their community for over 20 years.  To help retain and procure new custom, I helped  Leading Computer’s revised their brand image. Through local and independent research, I created a new brand which represented ideals most important to IT consumers: simple, friendly and affordable IT help. This brand, and it’s values, were than passed over to an array of marketing collateral which I created, including a new website, logo, revised shop front, web animation video, business cards, leaflets and an SEO/PPC campaign.

The Highlights

Find further information on some of the key elements of this project:

Brand Revamp

Taking a look at what was important to their consumers, I implemented a brand which reflected values most important to the market; clear, friendly and affordable computer repair services. I completely implemented this brand from A to Z, which included a complete interior & exterior revamp of their business premises, a new content managed website, company logo, web animation, business flyer and business cards.

Website Creation

A new content managed website was made which reflected the values the new strategised brand wanted to reflect (easy, friendly & affordable). The website facilitated these qualities with an online diagnosis and quote form, a price list for common issues, instant booking form, information on common faults and a web animation.

Print Ad & Leaflet Campaign

With traditional forms of marketing remaining important, I created a print ad for Leading Computers, which was used in local newspapers and a leaflet drop campaign. This ad was too the point and provided readers instant information on common services and prices provided by Leading Computers.

Web Video Animation

With video marketing and content increasingly becoming an important part of the marketing mix, I made a video promoting Leading Computer’s USPs and services. The story of this animated video projected commons needs of consumers in the local area, and how Leading Computers addresses these. The video was used on Leading Computer’s new home page, and for a YouTube video campaign.

SEO & PPC Strategy

Once the new site was launched, the website was promoted on the leading search engines with the use of an search engine optimisation and pay per click campaign. Search key word terms that were implemented into this strategy were

  • computer repair st albans
  • st albans computer repair
  • laptop repair st albans
  • pc repair st albans
  • mac repairs st albans
  • laptop repair radlett
  • computer repair radlett
  • computer repair harpenden
  • laptop repair hatfield

THE CLIENT

Leading Computers LTD.

OUR TASK

Revamped and executed new brand for IT service provider.

THEIR STORY

 Easy, local, expert & affordable IT solutions.

Used Skills

WEBSITE CREATION
LOGO DESIGN
LEAFLET DESIGN
ANIMATION
SEO

What it Took

2

Months

145

Coffees

What ANOOP Did

  • Brand Revamp
  • Revised Logo
  • Responsive Website
  • New Business Front & Interior
  • Print Ad
  • Business Card Redesign
  • SEO & PPC Campaign
  • Animation Video

Take a look at the animation ANOOP created for Leading Computers Ltd.

MORE GREAT WORK BY ANOOP

GROWING POTENTIALS

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GROWING POTENTIALS

“A man who stops advertising to save money is like a man who stops a clock to save time.”
Henry Ford

THE CLIENT

Omega Children Services

OUR TASK

Establish identity and create company website.

THEIR STORY

Growing potentials. 

About Project

ANOOP Communications recently  helped Omega Children Services (OCS) help thousand of more children with neurological and neurodevelopmental disorders by assisting OCS tell their story! Through the creation of a fresh identity, and a company website, OCS are “growing more potentials”.

 

Used Skills

IDENTITY DEVLOPMENT
LOGO DESIGN
WEBDESIGN

What ANOOP Did

Create Company Brand

Being a new business, Omega Children Services needed assistance creating the image they wanted to launch with. Being a specialist in children’s healthcare formed a path to building an image oriented around being “family-friendly” and “developing the potentials of children”. These values were than transformed into the company’s logo and website.

Build company website in accordance with brand

Once the brand values of being “family-friendly” and “developing potentials” was established, these were transformed into the company’s logo and website. Taking a look at the website you can see web elements, text and imagery which hit upon these values.

Provide CMS Training to Staff

Having a website is one thing, but knowing how to update it is another. ANOOP had the pleasure of providing training to Omega Children Services staff on updating their website via the WordPress content management system.

SEO & PPC Campaign

Driving traffic to any website is a fundamental part of its success. To help achieve this, ANOOP launched a search engine optimised and pay per click campaign for Omega Children Services. Keyword terms included:

  • Paediatric services Hertfordshire
  • Children’s healthcare St Albans
  • Paediatricians Hertfordshire
  • Child Psychiatrists London
  • Speech Therapist St Albans
  • Language Therapist Hertfordshire

What it Took

23

Days

46

Macchiatos

Rehabilitating Marketing

“Design is not just what it looks like and feels like. Design is how it works.”
Steve Job, co-Founder of Apple Inc

THE CLIENT

My Physio corp.

OUR TASK

Created identity, as well as collateral, for flagship clinic.

THEIR STORY

Nurturing and supportive physio-care.

Used Skills

Brand Creation
Logo Design
Website Creation
Leaflet Composition

Leaflet Video

About Project

My Physio corp were establishing their first flag ship store in London, England, and approached ANOOP to help them establish their initial marketing identity. ANOOP had the pleasure of creating their logo, website and other marketing collateral.

The Highlights

BRAND CREAITON

Being a new company, My Physio needed assistance with the launching identity of its brand to market. Once created, this was carried through to the creation of a company logo, website and leaflet.

ONE PAGER WEBSITE

ANOOP had the pleasure of creating something a little different for My Physio; a one pager website. As opposed to traditional websites that structure their information on to separate pages, one pager websites make the use of new web technology thats creates a floating menu bar, which allows you to structure all information onto a long but sectioned page. Using new web technology also helps reinforces the brand’s new identity.

LOGO DESIGN

ANOOP worked intently with My Physio to create a logo which best represented the brand’s initial identity. This process required providing My Physio with an array of initial options and working closely with them on adjustments and alternations until a final logo was created. This logo was used through out the company’s marketing, which includes its website, business cards, clinic bill board and advertisements.

COLLEATERAL CREATION

In addition to creating the company’s logo and website, ANOOP assisted My Physio create a flyer for their print media campaign.  This flyer incorporated creative copy, optimal information layout and professional imagery.

What ANOOP Did

  • Brand Identity
  • Logo Creation
  • Mobile Friendly Website
  • Leaflet Design & Campaign

What It Took

45

Days

Visit the Great Website ANOOP Provided My Physio


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