Leading Computers are a well established IT service provider having served their community for over 20 years. To help retain and procure new custom, I helped Leading Computer’s revised their brand image. Through local and independent research, I created a new brand which represented ideals most important to IT consumers: simple, friendly and affordable IT help. This brand, and it’s values, were than passed over to an array of marketing collateral which I created, including a new website, logo, revised shop front, web animation video, business cards, leaflets and an SEO/PPC campaign.
Find further information on some of the key elements of this project:
Taking a look at what was important to their consumers, I implemented a brand which reflected values most important to the market; clear, friendly and affordable computer repair services. I completely implemented this brand from A to Z, which included a complete interior & exterior revamp of their business premises, a new content managed website, company logo, web animation, business flyer and business cards.
A new content managed website was made which reflected the values the new strategised brand wanted to reflect (easy, friendly & affordable). The website facilitated these qualities with an online diagnosis and quote form, a price list for common issues, instant booking form, information on common faults and a web animation.
With traditional forms of marketing remaining important, I created a print ad for Leading Computers, which was used in local newspapers and a leaflet drop campaign. This ad was too the point and provided readers instant information on common services and prices provided by Leading Computers.
With video marketing and content increasingly becoming an important part of the marketing mix, I made a video promoting Leading Computer’s USPs and services. The story of this animated video projected commons needs of consumers in the local area, and how Leading Computers addresses these. The video was used on Leading Computer’s new home page, and for a YouTube video campaign.
Once the new site was launched, the website was promoted on the leading search engines with the use of an search engine optimisation and pay per click campaign. Search key word terms that were implemented into this strategy were
