Vivah London were consistently having problems with, their then, online marketing partner. They came to ANOOP who assisted them move their entire website onto a new web server. As well as this the site was upgraded with a content management system.
With no content management system previously in place, Vivah London’s website (and hence online image) had been neglected for sometime. In this time, Vivah London had become more established, and had the portfolio of events to prove it. ANOOP felt it important these qualities should be transcended into their marketing message and online image. This was achieved through the redesign of key web elements, more promotion of the “The Wedding Specialists” tagline and the host of a portfolio gallery.
Prior to ANOOP assisting Vivah London (VL), the company’s website had no content management system (CMS) in place. This made it difficult for VL to manage and update website content. To make this easier a CMS was installed. This allowed ANOOP and VL to update this web content, and coincide it with the company’s present marketing message. Other key functionalities installed included the website’s ability to host image galleries and booking forms.
To help drive further traffic to the site, an SEO and PPC campaign was implemented. Such key word terms included: