Leading Computers are a well established IT service provider having served their community for over 20 years. To help retain and procure new custom, I helped Leading Computer’s revised their brand image. Through local and independent research, I created a new brand which represented ideals most important to IT consumers: simple, friendly and affordable IT help. This brand, and it’s values, were than passed over to an array of marketing collateral which I created, including a new website, logo, revised shop front, web animation video, business cards, leaflets and an SEO/PPC campaign.
Find further information on some of the key elements of this project:
Taking a look at what was important to their consumers, I implemented a brand which reflected values most important to the market; clear, friendly and affordable computer repair services. I completely implemented this brand from A to Z, which included a complete interior & exterior revamp of their business premises, a new content managed website, company logo, web animation, business flyer and business cards.
A new content managed website was made which reflected the values the new strategised brand wanted to reflect (easy, friendly & affordable). The website facilitated these qualities with an online diagnosis and quote form, a price list for common issues, instant booking form, information on common faults and a web animation.
With traditional forms of marketing remaining important, I created a print ad for Leading Computers, which was used in local newspapers and a leaflet drop campaign. This ad was too the point and provided readers instant information on common services and prices provided by Leading Computers.
With video marketing and content increasingly becoming an important part of the marketing mix, I made a video promoting Leading Computer’s USPs and services. The story of this animated video projected commons needs of consumers in the local area, and how Leading Computers addresses these. The video was used on Leading Computer’s new home page, and for a YouTube video campaign.
Once the new site was launched, the website was promoted on the leading search engines with the use of an search engine optimisation and pay per click campaign. Search key word terms that were implemented into this strategy were
The Custom Print Company wanted to launch their fancy new website targeted at the Central London area. They had an exact idea of how they wanted the site to look and feel, however had no idea on how to implement it. They provided ANOOP with the design, who created a website based on a WordPress CMS; this meant the site could easily be managed and edited by the client. To also help drive traffic to this website, ANOOP performed some search engine optimisation on behalf of the Custom Print Company for search terms like “custom printing London” and “canvas printing UK”.
Here is list of services ANOOP provided to the Custom Print Co.
ANOOP Communications recently helped Omega Children Services (OCS) help thousand of more children with neurological and neurodevelopmental disorders by assisting OCS tell their story! Through the creation of a fresh identity, and a company website, OCS are “growing more potentials”.
Being a new business, Omega Children Services needed assistance creating the image they wanted to launch with. Being a specialist in children’s healthcare formed a path to building an image oriented around being “family-friendly” and “developing the potentials of children”. These values were than transformed into the company’s logo and website.
Once the brand values of being “family-friendly” and “developing potentials” was established, these were transformed into the company’s logo and website. Taking a look at the website you can see web elements, text and imagery which hit upon these values.
Having a website is one thing, but knowing how to update it is another. ANOOP had the pleasure of providing training to Omega Children Services staff on updating their website via the WordPress content management system.
Driving traffic to any website is a fundamental part of its success. To help achieve this, ANOOP launched a search engine optimised and pay per click campaign for Omega Children Services. Keyword terms included:
My Physio corp were establishing their first flag ship store in London, England, and approached ANOOP to help them establish their initial marketing identity. ANOOP had the pleasure of creating their logo, website and other marketing collateral.
Being a new company, My Physio needed assistance with the launching identity of its brand to market. Once created, this was carried through to the creation of a company logo, website and leaflet.
ANOOP had the pleasure of creating something a little different for My Physio; a one pager website. As opposed to traditional websites that structure their information on to separate pages, one pager websites make the use of new web technology thats creates a floating menu bar, which allows you to structure all information onto a long but sectioned page. Using new web technology also helps reinforces the brand’s new identity.
ANOOP worked intently with My Physio to create a logo which best represented the brand’s initial identity. This process required providing My Physio with an array of initial options and working closely with them on adjustments and alternations until a final logo was created. This logo was used through out the company’s marketing, which includes its website, business cards, clinic bill board and advertisements.
In addition to creating the company’s logo and website, ANOOP assisted My Physio create a flyer for their print media campaign. This flyer incorporated creative copy, optimal information layout and professional imagery.
Vivah London were consistently having problems with, their then, online marketing partner. They came to ANOOP who assisted them move their entire website onto a new web server. As well as this the site was upgraded with a content management system.
With no content management system previously in place, Vivah London’s website (and hence online image) had been neglected for sometime. In this time, Vivah London had become more established, and had the portfolio of events to prove it. ANOOP felt it important these qualities should be transcended into their marketing message and online image. This was achieved through the redesign of key web elements, more promotion of the “The Wedding Specialists” tagline and the host of a portfolio gallery.
Prior to ANOOP assisting Vivah London (VL), the company’s website had no content management system (CMS) in place. This made it difficult for VL to manage and update website content. To make this easier a CMS was installed. This allowed ANOOP and VL to update this web content, and coincide it with the company’s present marketing message. Other key functionalities installed included the website’s ability to host image galleries and booking forms.
To help drive further traffic to the site, an SEO and PPC campaign was implemented. Such key word terms included:
OM Jewellers were launching their new brand, OM Diamonds, across the UK and approached ANOOP for assistance. OM Diamonds is a custom diamond jeweller who prides it self on quality, personal service and value. ANOOP was happy to take these qualities and help establish this new brand through the creation of a company logo, website and pay per click campaign.
Learn more about the company logo, website and pay per click campaign ANOOP executed for OM Diamonds.
ANOOP worked with OM Diamonds to create a public website that not only represents OM Diamond, and what they offer, but a site that also helps covey their story. This was achieved through a product catalogue, high quality imagery and a “Design your Ring” application.
Being a new company, there was no brand identity or even logo in place. Working closely with OM Diamonds, ANOOP created a logo which represented their key values – bespoke, stylish and custom.
Having a nice looking site is one thing, but getting traffic can be another. To help drive initial traffic to the site ANOOP implemented a pay per click campaign specifically targeting West London and OM Dimond’s key demography of clients.