Chris StrebelChris StrebelChris Strebel
Chris StrebelChris StrebelChris Strebel
After 15 years on the same CMS, who.int (one of the worlds most important website) was deteriorating; suffering multiple downtimes, sluggish performance, and providing an overall poor user experience to those persons and governments that accessed it. This called the need to upgrade and migrate it onto to a more modern and fit for purpose CMS. After a formal RFP process, Sitefinity was the chosen CMS. Such project of this scale and importance required help to raise and manage the $4.8 million USD budget needed for the revamp project. In addition, with WHO staff at full capacity, I had to hire and lead the team of 15 consultants to migrate the 180,000 pages onto the new CMS, IA & design. As well as that, with 100s of editors publishing content every 90 seconds, and unique visitors reaching 1.4 billion in 2020 alone, we worked with Microsoft to migrate the entire website’s infrastructure onto the Azure Cloud to ensure the latest health information was being provided to the world, with no downtime! This was an amazing project to have been part of, made even more interesting to have carried out during COVID-19!
Having worked on similar scaled projects, I estimated the cost of the project and then worked with WHO stakeholders to create a compelling business case to justify the reasoning for the multi-million dollar project. This business case was put forward to WHO’s Global IT Fund, and thankfully approved. Over the 3.5 years, this budget was tightly managed, with all anticipated costs falling into range of the initial estimate.
As there was not much capacity in- house to carry out the migration, as the project manager I had to find resources that would. This led me to personally search for and hire multiple consultants, as well as run a number of official RFPs that on-boarded leading vendors that would assist us design the new IA and UX of who.int, as well as provide the “hands to keyboard” support to migrate the content of the 180,000 webpages.
Having the right team in place, we worked relentless with relevant WHO stakeholders to migrate content from the 180,000 pages. This was prioritised in order of importance to the public based on analytics. As old content was migrated, those previous parts of the old CMS were shut down. Content was continually assessed to see if it was still up to dates and in many cases content was adjusted so it would fit the new IA and UX. Generic content was automatically scraped and tagged appropriately. All in all, over 100 websites across the WHO ecosystem (3 regions, 74 countries and multiple partnerships) were migrated!
During the pandemic, the website received traffic in excess of 1 million visits a day. That, combined with the 100s of content editors publishing content every 90 second meant the website was under immense pressure to stay up and working. Microsoft noticed that the website was sitting on a sub-par infrastructure, and offered to work with the WHO website project team to create a state of the art system that would maintain 0% content-authoring downtime,100% CI/CD automation and 100% automation towards multi-channel content-delivery. Over 5 months, I worked as the scrum master to lead the team of engineers across Microsoft. Progress and WHO to migrate and delivery the website infrastructure from AWS to the Azure cloud.
Leading Computers are a well established IT service provider having served their community for over 20 years. To help retain and procure new custom, I helped Leading Computer’s revised their brand image. Through local and independent research, I created a new brand which represented ideals most important to IT consumers: simple, friendly and affordable IT help. This brand, and it’s values, were than passed over to an array of marketing collateral which I created, including a new website, logo, revised shop front, web animation video, business cards, leaflets and an SEO/PPC campaign.
Find further information on some of the key elements of this project:
Taking a look at what was important to their consumers, I implemented a brand which reflected values most important to the market; clear, friendly and affordable computer repair services. I completely implemented this brand from A to Z, which included a complete interior & exterior revamp of their business premises, a new content managed website, company logo, web animation, business flyer and business cards.
A new content managed website was made which reflected the values the new strategised brand wanted to reflect (easy, friendly & affordable). The website facilitated these qualities with an online diagnosis and quote form, a price list for common issues, instant booking form, information on common faults and a web animation.
With traditional forms of marketing remaining important, I created a print ad for Leading Computers, which was used in local newspapers and a leaflet drop campaign. This ad was too the point and provided readers instant information on common services and prices provided by Leading Computers.
With video marketing and content increasingly becoming an important part of the marketing mix, I made a video promoting Leading Computer’s USPs and services. The story of this animated video projected commons needs of consumers in the local area, and how Leading Computers addresses these. The video was used on Leading Computer’s new home page, and for a YouTube video campaign.
Once the new site was launched, the website was promoted on the leading search engines with the use of an search engine optimisation and pay per click campaign. Search key word terms that were implemented into this strategy were
The Custom Print Company wanted to launch their fancy new website targeted at the Central London area. They had an exact idea of how they wanted the site to look and feel, however had no idea on how to implement it. They provided ANOOP with the design, who created a website based on a WordPress CMS; this meant the site could easily be managed and edited by the client. To also help drive traffic to this website, ANOOP performed some search engine optimisation on behalf of the Custom Print Company for search terms like “custom printing London” and “canvas printing UK”.
Here is list of services ANOOP provided to the Custom Print Co.
Based on the brief, as well the design of their leading competitors, ANOOP provided Club Republic with numerous design options for their new website. The look and feel of the new website aims to reflect Club Republics’s marketing story, that of a leading venue which regularly hosts leading artists.
One of the reasons for the new site was to better support Club Republic’s regularly business activities. The new website hosts an array of features including; easy to manage event pages, booking forms, job application pages, live twitter feeds, featured events widgets, rolling tickers and much more.
To help Club Republic’s staff further, ANOOP personally trained all key stakeholders (particularly all web masters) on the new content management system so they could manage the site with ease post launch.
Club Republic were facing difficulties with their old outdate website. They wanted something that coincided more with their existing identity, as well as something that had more functionally (like the ability to be updated more easily by staff). ANOOP worked closely with Club Republic to design a custom built website that was mobile friendly, supported by a WordPress CMS and easily managed. As well as this, ANOOP provided personal training to employees on how to use the new CMS.
ANOOP Communications recently helped Omega Children Services (OCS) help thousand of more children with neurological and neurodevelopmental disorders by assisting OCS tell their story! Through the creation of a fresh identity, and a company website, OCS are “growing more potentials”.
Being a new business, Omega Children Services needed assistance creating the image they wanted to launch with. Being a specialist in children’s healthcare formed a path to building an image oriented around being “family-friendly” and “developing the potentials of children”. These values were than transformed into the company’s logo and website.
Once the brand values of being “family-friendly” and “developing potentials” was established, these were transformed into the company’s logo and website. Taking a look at the website you can see web elements, text and imagery which hit upon these values.
Having a website is one thing, but knowing how to update it is another. ANOOP had the pleasure of providing training to Omega Children Services staff on updating their website via the WordPress content management system.
Driving traffic to any website is a fundamental part of its success. To help achieve this, ANOOP launched a search engine optimised and pay per click campaign for Omega Children Services. Keyword terms included:
Having created phenomenal work for such clients as Stella Artois, Colman’s Mustard and Acer, Think AG have achieved a lot over the years. With such a portfolio to their name, it was only right for them to showcase it. ANOOP Communications worked with Think AG to create the perfect website which was self manageable, mobile friendly and a tribute to such marvellous work.
My Physio corp were establishing their first flag ship store in London, England, and approached ANOOP to help them establish their initial marketing identity. ANOOP had the pleasure of creating their logo, website and other marketing collateral.
Being a new company, My Physio needed assistance with the launching identity of its brand to market. Once created, this was carried through to the creation of a company logo, website and leaflet.
ANOOP had the pleasure of creating something a little different for My Physio; a one pager website. As opposed to traditional websites that structure their information on to separate pages, one pager websites make the use of new web technology thats creates a floating menu bar, which allows you to structure all information onto a long but sectioned page. Using new web technology also helps reinforces the brand’s new identity.
ANOOP worked intently with My Physio to create a logo which best represented the brand’s initial identity. This process required providing My Physio with an array of initial options and working closely with them on adjustments and alternations until a final logo was created. This logo was used through out the company’s marketing, which includes its website, business cards, clinic bill board and advertisements.
In addition to creating the company’s logo and website, ANOOP assisted My Physio create a flyer for their print media campaign. This flyer incorporated creative copy, optimal information layout and professional imagery.
OM Jewellers were launching their new brand, OM Diamonds, across the UK and approached ANOOP for assistance. OM Diamonds is a custom diamond jeweller who prides it self on quality, personal service and value. ANOOP was happy to take these qualities and help establish this new brand through the creation of a company logo, website and pay per click campaign.
Learn more about the company logo, website and pay per click campaign ANOOP executed for OM Diamonds.
ANOOP worked with OM Diamonds to create a public website that not only represents OM Diamond, and what they offer, but a site that also helps covey their story. This was achieved through a product catalogue, high quality imagery and a “Design your Ring” application.
Being a new company, there was no brand identity or even logo in place. Working closely with OM Diamonds, ANOOP created a logo which represented their key values – bespoke, stylish and custom.
Having a nice looking site is one thing, but getting traffic can be another. To help drive initial traffic to the site ANOOP implemented a pay per click campaign specifically targeting West London and OM Dimond’s key demography of clients.
One of the biggest needs for Fishy Delishy was the ability to regularly provided update to date information, on its menu and offers, to its customers. To achieve this ANOOP implemented a WordPress content management system on the company’s existing website. This gave Fishy Delishy to
To increase Fishy Delishy’s ability to communicate with it’s customers, ANOOP set up their social media presence on the main channels (Facebook & Twitter). A live twitter feed of Fishy Delishy’s account was created and inserted on the homepage of the new CMS website.
To easily allow Fishy Delishy to maintains contact with those interested, or considering their establishment, a mailing list system was needed. A MailChimp mailing list and subscribe form were set up on the Fishy Delishy website. This has been utilised to send out offers, events and menu updates to subscribers.
So great; a customer has visited the website and is interested in do business with you. Starting a conversation at this point of time is a good way in securing this custom. To do this, allow these customers to express their interest through call-to-action signals. On Fishy Delishy’s website this included a book a table form, mailing list subscription and a get in touch form.